I don't give a sh*t

On the back page of today's Jakarta Post is a full page colour advertisement for Adam Air with 69, count 'em, business cards reproduced. I checked the cost, Rp.102 million (US$1,300) and this is the short editorial message.

Dear Friends,

It's been two years, we're up and flying. Start
with only 2 aircrafts and 2 destination, now
we're flying 19 fleets and 22 cities.

We realize, your support made us growing.
Therefore, let us on this great opportunities to
thanks all of you and make a commitment to
always deliver safety flights and best quality
services.

I look forward to see you again on our flights
and thank you for choosing Adam Air.

Warm Regards,

Adam Suherman

How many language errors can you find?

I make it 10, which works out at a mere $130 each. When Jakartass went national several years ago in an Indonesian newspaper, I made damn sure that my bahasa was acceptable by having it translated by a fully bilingual speaker and then having the text proofread. There's no way I'd ever assume that I don't make language mistakes ~ even in English as you may occasionally have noticed.

I'm not blaming Adam Suherman for this almighty cockup; he's got a marketing department and, probably, an advertising agency to take care of things like that and all they had to do was to pop down to Jalan Jaksa on a Friday night, offer an impoverished English teacher there a few Bintangs to make the necessary corrections and, Bob's your uncle (but who's your aunt?), Adam Air would not look like such absolute prats.

But, if they couldn't give a sh*t about a simple thing like that, then what are the odds that they cut corners on aircraft maintenance?


Sorry Adam, but for all your expenditure, you've lost at least one potential passenger.

Update January 2nd 2007
Adam Air flight disappears.
  ¶ 5:30 PM