The print version of the Jakarta Post contains gems that you won't find in the online version, not least because their URLs are recycled on a daily basis and you have to register to read their archives. As registration is free, I do wonder what the reason for it is.
Anyway, I digress. Today's Post has two adverts from Adam Air, one, in the Business section, being a repeat of their destinations ~ Manado x 1 dep. 11am. The other advert is the one I would have expected, as I pointed out yesterday. This ad uses an amazing amount of ink as it is in white lettering on a black background, the top half in English and the bottom half in bahasa Indonesia.
Having slagged them off yesterday, it's only fair that I reproduce the following today.
The Commissioners, Board of Directors and Staff of PT AdamAir express their apologies to the families of passengers of the ill-fated AdamAir flight No.KI 574 serving the Surabaya-Manado route on Jan.1,2007, and to all Indonesian people.
May God the Almighty give His protection, strength and perseverance.
May God the Almighty give His protection, strength and perseverance.
Then they give the Crisis Center numbers: 0411 555 732 or 0800 107 0809 (toll free).
Readers may think that what follows is over-pernickety but there are issues here.
Firstly, was the flight 'ill-fated'? Was the end really determined by 'fate' or bad luck? It was known that bad weather was ahead of the flight so, if that was the 'cause', couldn't an alternative route be plotted? Or the flight delayed?
And what's this 'God' stuff? If Mother Nature was involved, then the He must be a She. And for the Adam Suherman family to use God, who believers in most religions say determines our personal fates, is an abrogation of responsibility. So what is the purpose of this 'apology'?
More image protection? Read Nestléquik's account (below) of his encounter with the Suherman clan to understand a little more how they are seemingly only concerned with their image.
It's a shame that the only apology on their website is for the poor internet connection due to the Taiwan earthquake. But then their website is primarily for online ticket bookings which are, so they say:
Oh yeah? This screen shot is from Firefox 2.0.1, (my browser of choice).
So, who do you trust?Oh, by the way, Adam Air's ad yesterday was an error. But I really don't understand why the Jakarta Post should have to apologise for it.
After all, it was Adam Air who placed the copy and authorised the wording. And if they didn't, then it's just another example of image manipulation
